Current Trends and Future of Public Relations Essay

Current Trends and Future of Public Relations - Essay Example Their wishes are conveyed and their sentiments are made known to the celebrities in a very easy way. The celebrities have a safe route towards reaching their fans without actually getting nabbed by them. It also increases the chances of these fans to connect with their die-hard celebrities because usually the latter find ways, under which they could keep away from the fans due to invasion of privacy, however this problem gets solved in an amicable way when there is a virtual connection between the two. Moving ahead further, it is important to ascertain what the exact basis of this connection between the fans and the celebrities is, and how they connect with one another through the social media platforms which have come about with the passage of time. What needs to be understood here is a need to bring all of these fans to a common platform, which only the social media regimes can do in essence. The social media includes some of the most sought after names on the world of Internet, wh ich might comprise of Facebook, MySpace, Twitter, MSN and so on and so forth. What is required here is an understanding of each of these social media sites and software before delving deep further into the study of celebrities and their connection with the fans. The fans have all the right over their celebrities to know more about them and hence gain the knowledge and information regarding them in the long run. Social media tools make this data available to all and sundry, and create the vital link amongst all concerned (Franklin, 1999). The trend of social media has kicked off well. It has turned heads more often than any other aspect within the world of Internet in the recent years. It has made one realize how important the social media tangents really are, and what kind of affect this new form of social linkage has had. Since social media forms do not have any physical basis, it is quintessential that these can be used from just about anywhere. It is also important to understand that social media is the basis of achieving success when the celebrities want to reach out to their fans and apprise them about the recent developments and changes which are happening within their fore. What is interesting is the fact that these celebrities can remain in touch through the different social media forms and be ahead with regards to their competitors (Shaviro, 2003). The trend of social media is all the more interesting because it raises quite a few eyebrows every now and then. With the recent upsurge in the communication platforms between the celebrities and their fans through Twitter and Facebook, this phenomenon has been beefed up nonetheless, and there is reason enough to believe such a premise in the first place. One should believe that the social media forms have more or less brought together the chain of interacting one another with how they view the celebrities and what they would like the celebrities to commit or do in the long run. The reason why the trend has centered on the excessive usage of these websites is because these remain online for 24 hours a day and almost anyone can hook on to them, as and when needed. This is such a blessing that the social media forms can have over individuals as they look to bridge the gap between themselves and their celebrities who are much revered and desired. On the flip side, these celebrities can heave a sigh of relief because they get to know what their fans think about them and how they will interact with them once they